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Sited within proximity to mega project such as the Greater Southern Waterfront, the Rail Corridor and the SGH Campus, Avenue South Residence offers owner-occupiers and investors the first-mover advantage.

By Khalil Adis
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A 99 years leasehold development by United Venture Development (Silat) Pte Ltd, Avenue South Residence is expected to be completed in the second quarter of 2023. Photo: UOL Group.

Developments at Singapore’s Greater Southern Waterfront district is fast gathering pace with the preview of Avenue South Residence last Friday.

This comes hot on the heels when Prime Minister Lee Hsien Loong announced last month during his National Day Rally speech that the government will be developing the Greater Southern Waterfront as a vibrant housing, entertainment and commercial district.

A joint-development by UOL Group Limited (UOL), its subsidiary United Industrial Corporation Limited (UIC) and Kheng Leong Company, Avenue South Residence has been described as “the first major residential project at the doorstep of Singapore’s Greater Southern Waterfront.”

Here are five fast facts on Avenue South Residence:

#1: Located at Silat Avenue the former Kampong Silat site
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Google street view of the actual site of Avenue South Residence. Photo: Google maps

For those who grew up in the Spottiswoode Park area, Kampong Silat will bring back many fond memories.

Probably named after the Malay martial arts, Silat Avenue was once home to the Silat Community Centre.

Known for its three to four-storeys Singapore Improvement Trust (SIT) flats, some of these landmark buildings were soon demolished to make way for point-block flats.

With the Greater Southern Waterfront announced just last month, Avenue South Residence sits at the doorstep of this massive waterfront city development that will encompass roughly twice the size of Punggol.

Located just off Kampong Bahru Road in the CBD fringe, nearby property boosters include the SGH Campus, two upcoming MRT stations namely, Keppel and Cantonment as well as a new office district with nightlife activities.

This will complement existing office spaces which is home to Google, Cisco and Unilever and add more jobs down south.

Nature lovers will also enjoy direct access to the 24km-long Rail Corridor as well as the park connectors that will be developed along Berlayer Creek and Labrador Park.

#2: A total of 1,074-units on offer
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Half of 1,074-unit development are priced below $1.5 million. Image: UOL Group.

Comprising two 56-storey super high-rise towers and five conserved flats, this 99 years leasehold development features one to four-bedroom units ranging from 474 to 1,668 sq ft.

According to the developer, half of the 1,074-units will be priced below S$1.5 million.

The first 300 units range from S$858,000 for the one-bedrooms to S$1.15 million for the two-bedroom units.

This works out to S$1,810 and S$1,750 per sq ft based on a floor area of 474 and 657 sq ft respectively for such units.

As a piece of background information, the land parcel was awarded to the consortium in May 2018 at $1.035 billion.

This works out to S$1,138 per sq ft based on the gross floor area. 

#3: All units will face the north-south direction while ensuring privacy
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Panoramic views of the city skyline at Avenue South Residence. Image: UOL Group.

With a plot ratio of 3.7, the developer has surprisingly managed to orientate all the units in the north-south direction.

This is considered a feat as according to the Urban Redevelopment Authority’s Master Plan, anything that is above a gross plot ratio of 2.8 is considered a very high-density development.

Additionally, this orientation is considered ideal as it helps to reduce heat gain from the morning sun, especially in Singapore’s tropical climate.

In total, Avenue South Residence will offer buyers a choice of 242 one-bedroom units, 505 two-bedroom units, 223 three-bedroom units and 104 4-bedroom units. 

None of these units will be facing each other which is another plus point for discerning buyers who value privacy while wanting to live close to the city.

#4: Three distinctive collections to choose from
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Avenue South Residence will comprise two 56-storey towers with communal facilities, and five four-storey blocks comprising residential units, shops and a childcare centre. Photo: UOL Group.

What sets Avenue South Residence from other new launches in the market is the unique development architecture which comprises five conserved buildings.

Formerly known as Singapore Improvement Trust (SIT) flats, these conserved buildings are reminiscent of the charming walk-up apartments in  Tiong Bahru that has made into a hipster enclave.

Built between 1949 and 1952, these buildings are the second oldest surviving public housing estate in Singapore after those found in Tiong Bahru.

For the discerning investors wanting a piece of history complete with squarish Art Deco-styled architecture with a huge red-tiled roof, these buildings have been beautifully restored and rebranded as “limited edition” Heritage Collection.

They are priced at around S$1,780 per sq ft

Meanwhile, the Peak Collection will offer premium homes starting from the 37th storey onwards. 

As its name suggests, the Peak Collection will offer unblocked views of the city skyline with a price tag of S$2,250 per sq ft.

Living up to its reputation of living the high life, buyers will be offered a complimentary platinum membership to the Pan Pacific DISCOVERY.

This loyalty programme offers exclusive privileges to the group’s “Pan Pacific” and PARKROYAL hotels

Last but not least, the Horizon Collection will be launched at $1,980 per sq ft.

All collections come with high-quality specifications such as marble flooring and branded kitchen appliances.

#5: Public preview attracts a strong 7,000 crowd
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Prospective buyers at Avenue South Residence's sales gallery. Photo: UOL Group.

​Since Avenue South Residence was opened for public preview on 30 August, it has attracted 7,000 people to date at its sales gallery located along Alexandra View.

Sales of the 1,074-unit development will commence on 7 September. 
 
When completed, Avenue South Residence will also offer close to 10,000 sq ft of commercial facilities, including F&B outlets and a childcare centre for the convenience of families with young children.
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Announced by Prime Minister Lee Hsien Loong at his National Day Rally speech on 18 August 2019, a vibrant housing, entertainment and commercial district will be developed in phases at Pulau Brani in the next five to 10 years.

By Khalil Adis
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Aerial view of the upcoming Greater Southern Waterfront district. Photo: Khalil Adis Consultancy.

"Punggol by the Bay" - that's how Prime Minister Lee Hsien Loong has described the exciting developments that the government has earmarked for the Greater Southern Waterfront.

Extending from Pasir Panjang to Marina East, the relocation of Tanjong Pagar Terminal and Pasir Panjang Terminal to Tuas Megaport by 2027 and 2040 respectively, will witness the Greater Southern Waterfront being transformed into a new major gateway and location for urban living along Singapore's southern coast.

According to the Urban Redevelopment Authority (URA), the development will take place in phases in the next five to 10 years.

It will start at the former Pasir Panjang Power District, Keppel Club and Mount Faber.

Here are five quick facts on the Greater Southern Waterfront.

#1: 2,000 hectares of land 
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The Greater Southern Waterfront stretches from Pasir Panjang Terminal to Keppel and Tanjong Pagar Terminal. Photo: Khalil Adis Consultancy.

The development of the Greater Southern Waterfront will encompass roughly 2,000 hectares of land or roughly twice the size of Punggol.

It will also see the development of a 30 km stretch along the southern coastline that spans from Pasir Panjang Terminal to Keppel and Tanjong Pagar Terminal.

The URA has plans to develop a continuous waterfront promenade that will seamlessly connect various places of interest along the Greater Southern Waterfront.

A new Pasir Pasir Panjang Linear Park will connect West Coast Park to Labrador Nature Reserve.

#2: A new transport system that will connect to Mount Faber 
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A new funicular system at Mount Faber that is currently under study. Graphics: URA.

There will also be a future transport system that will connect the waterfront to Mount Faber.

One Faber Group is currently studying a new funicular system at Mount Faber to bring visitors from the foothills to the hilltop and cable car station by 2023.

#3: Enough to build 9,000 housing units
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Public housing in Punggol. Photo: Khalil Adis Consultancy.

The government has set plans to develop both public and private housing options that will be integrated with waterfront promenades and open spaces.

To do this, the Keppel Club site will be redeveloped into a new residential precinct with easy access to the waterfront, nature and two nearby MRT stations - Labrador Park and Telok Blangah.

Park connectors will also be developed along Berlayer Creek and Labrador Park to bring nature closer to homes.

#4: A new office district with nightlife activities
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View of Singapore's financial district flanked by the entertainment enclave of Club Street. Photo: Khalil Adis Consultancy.

To bring jobs closer to home, a new office district will be developed along the Greater Southern Waterfront that will act as a gateway district.

This will complement existing office spaces which is home to Google, Cisco and Unilever and add more jobs down south.

On top of this, an entertainment enclave will be developed for nightlife activities.

#5: More entertainment options
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An office worker taking a break from the hustle and bustle of city life in Tanjong Pagar. Photo: Khalil Adis Consultancy.

​Speaking of entertainment, the government has announced plans to further inject vibrancy in the Greater Southern Waterfront.

For example, two former power station buildings at the Pasir Panjang Power District and Pulau Brani will be redeveloped into new attractions.

Singapore's labour movement, NTUC, will also be developing a new lifestyle destination similar to NTUC Downtown East.

Referred to Downtown South, it will also feature a new resort.
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​The Draft Master Plan 2019 which was announced last week and  is fast taking shape to take Singapore ahead into a vibrant yet liveable city. 

By Khalil Adis
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View of the URA Draft Master Plan 2019 scaled model at the URA Centre. Photo: Khalil Adis Consultancy.

​A decentralisation strategy to bring jobs closer to homes in the next 10 to 15 years, here are the five growth areas to watch out for:

Woodlands Regional Centre:  Woodlands Central
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Scaled model of Woodlands Central which will be the hub for retail, food & beverage, office and childcare centre. Photo: Khalil Adis Consultancy.

Key highlights:
  • A regional business hub, with office and retail developments conveniently close to new homes
  • Opening of Thomson-East Coast Lines in 2019
  • Woods Square: Integrated office development with retail, F&B and a childcare centre, and direct connectivity to Woodlands MRT station
  • Woodlands Avenue 2: Future mixed-use development with residential, office and retail components seamlessly connected to upcoming Woodlands Thomson-East Coast Line MRT station

Woodlands Regional CentreWoodlands North Coast
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Scaled model of Woodlands North Coast which will be a gateway district to Malaysia. There is a plan for condominium, HDB and flexible industrial spaces here. Photo: Khalil Adis Consultancy.

Key highlights:
  • A gateway district linking Woodlands to Johor Bahru
  • Woodlands North to be an interchange station to RTS Link to Bukit Chagar
  • Flexible industrial spaces for knowledge-intensive and service-oriented activities alongside manufacturing operations.

Punggol Digital District
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Scaled model of the Punggol Digital District. It will be a hub for innovation with industry clusters such as cyber security, artificial intelligence, data analytics and Internet of things. It will also be a transportation hub linking Punggol Coast MRT station to Jurong Lake District and Changi by around 2030 via the Cross Island Line (CRL). Photo: Khalil Adis Consultancy.

Key highlights:
  • A new smart city by 2023
  • Housing technology firms involved in key growth fields as well as the new Singapore Institute of Technology Campus
  • Punggol Digital District will create around 28,000 jobs
  • New Punggol Coast MRT Station 
  • Enhanced connectivity via the Cross Island Line (CRL) which will link it to Jurong Lake District and Changi by around 2030

Paya Lebar Central
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Paya Lebar Central is a transportation hub linking the East West Line and the Circle Line. Graphics: URA.

Key highlights:
  • A bustling commercial centre, with a mix of office, retail, hotel and attractive public spaces
  • 500,000 sqm of commercial floor space
  • Commercial hub to cater to businesses that do not need to be located within the CBD

Jurong Lake District
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Jurong Lake District will be the second CBD in Singapore. Photo: Khalil Adis Consultancy.

Key highlights:
  • Jurong Lake District is the hub for commerce, retail, healthcare and tourism industries
  • Jurong East will be an interchange station to the North South MRT Line, East West MRT Line and the proposed Jurong Region MRT Line
  • Future Jurong Regional Line and High Speed Rail Terminus

Greater Southern Waterfront 
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A new waterfront district will take place linking Keppel Club to Pasir Panjang by 2030. Photo: Khalil Adis Consultancy.

Key highlights:
  • Spans across the southern coastline from Pasir Panjang to Marina East
  • Relocation of Tanjong Pagar Terminals and Pasir Panjang Terminals to Tuas
  • 1,000 ha of land will be freed up for development
  • Total area of the Greater Southern Waterfront will be about 2,000 ha linking Keppel  Club and Sentosa
  • New developments at Pasir Panjang Power District and the Keppel Club site in the next 5 to 10 years

Khalil Adis

An independent analysis from yours truly

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