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​Located within the Urban Redevelopment Authority's (URA) planning area of Paya Lebar Central, residential property prices in Geylang Serai have performed relatively well over the past two quarters.  

By Khalil Adis
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Geylang Serai bazaar by day. Photo: Khalil Adis Consultancy.

Every year, Geylang Serai will come alive with its vibrant street bazaar. 

This year is no different but with a slight twist.

Following complaints last year that the bazaar has lost its appeal due to the invasion of many hipster food vendors, the organisers have set stricter guidelines in keeping with the spirit of Hari Raya and Malay culture.

This is certainly good news that will keep the unique culture of Geylang Serai alive for generations to come.

Since its establishment in the 1960s, Geylang Serai has become a cultural icon that is synonymous with Malay culture and customs.

Every year, Malay families will congregate here to partake in the festivity leading up to Hari Raya Aidilfitri.

With Hari Raya Aidilfitri just around the corner, we decided to check out the vibrant street bazaar at Geylang Serai to find out what makes this place tick.

​Here are the six places that have shaped Geylang Serai to where it is today.

#1: Geylang Serai Bazaar
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Back to basics. Many from the Malay community have welcomed the return of traditional cuisines at this year's bazaar. Photo: Khalil Adis Consultancy.

Stretching from Sims Avenue, Tanjong Katong Road, Geylang Road and parts of Changi Road, this year's bazaar features over 500 stalls which are significantly less than previous years.

This will allow for more open spaces for the public to enjoy when breaking their fast or just for a place for the entire family to sit down after a day of shopping.

If you are looking for delicious Malay kueh and other traditional dishes, you are in for a treat.

This year, the organisers, Wisma Sri Geylang, has put a guideline requiring 60 per cent of food vendors to sell food that will appeal to Muslim visitors while the remaining 40 per cent may offer "contemporary" or "hipster" options. 

In addition, these stalls are also required to be either Muslim-owned, certified halal by the Islamic Religious Council of Singapore (MUIS) or fulfil halal criteria set by consultants engaged by the bazaar organisers. 

From carpets to baju Melayu, the street bazaar is awash in bright neon lightings when night falls.

For the best deals, come during the eve of Hari Raya Aidilfitri where most goods are sold at a deep discount from vendors eager to clear their stocks.

#2: Wisma Geylang Serai
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The newly opened Wisma Geylang Serai has an architecture that blends the traditional with modern designs. Photo: Khalil Adis Consultancy.

Wisma Geylang Serai is the latest addition to the streetscape here. Launched in January 2019, this community civic and cultural centre is located in the heart of the Geylang Serai precinct housing the Geylang Serai Community Club, the South East Community Development Council, the Geylang Serai Heritage Gallery Family Service and Child Care Centre, Senior Care Centre, and cultural arts group and social/community-related facilities. 

The building draws its inspiration from traditional Malay houses with balconies (“serambi”) as well as lemongrass (where Geylang Serai takes its name from) and ketupat. The architecture features a double-pitched roof and columns that look like stilts to give Wisma Geylang Serai its own unique character.

Aside from community care, Wisma Geylang Serai is also home to eight Malay Muslim organisations and agencies to provide one-stop service to the community. They include Association of Muslim Professionals, Creative Malay Arts and Culture, Lembaga Biasiswa Kenangan Maulud, Muhammadiyah, Pergas, Tabung Amal Aidilfitri, Berita Harian and Persatuan Persuratan Pemuda Pemudi Melayu.

#3: Tanjong Katong Complex
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Tanjong Katong Complex or better known as 'TKC' counts First Lady as among its anchor tenants. Photo: Khalil Adis Consultancy.

Home to anchor tenants like First Lady and Giant, Tanjong Katong Complex is known for its loud and colourful carpet auction shows located just outside the building that has helped to draw curious tourists and locals alike. Inside, however, there are many stores selling traditional Malay wears, home decor, gold, jewellery and other accessories. 

Over the weekend, the shopping complex is a known haunt among Indonesian maids who would often camp outside the venue. Meanwhile, locals tend to congregate outside Giant supermarket in the evening to break their fast. To avoid jostling with the crowd, it is best to come early for your Hari Raya shopping.

#4: Joo Chiat Complex
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Joo Chiat Complex is the perennial favourite haunt among the Malay households. Photo: Khalil Adis Consultancy.

​Known for its wide variety of textiles and garments, Joo Chiat Complex is a treasure trove for those who need to hunt for ready-made traditional Malay wears for both ladies and men. Established in the 1960s, Joo Chiat Complex is still going on strong today and is one of Geylang Serai’s enduring icon.

Aside from textiles, the complex boasts a number of fabric vendors selling curtains and upholstery by the metre. There are also a number of jewellery shops that are popular among Malay ladies who are eager to show off their latest bling collections. Although the shopping complex is a little run down, it is still worth checking out due to the sheer number of shops that can be found here.

#5: Sri Geylang Serai
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Sri Geylang Serai houses a wet market below and a hawker centre above specialising in traditional Malay and Indian-Muslim cuisines. Photo: Khalil Adis Consultancy.

Sri Geylang Serai is home to the Geylang Serai wet market and hawker centre. Located just opposite Joo Chiat Complex, the wet market is a popular destination among Malay households from all over Singapore as the goods are fresh yet slightly more affordable. 

In addition, the hawker centre above houses a number of famous Muslim stalls that have made Sri Geylang Serai popular among those looking for authentic Malay food. Some of the notable hawkers here include Cendol Geylang Serai, Hajjah Mona Nasi Padang and Haji Mohd Yussof Warong Nasi Baryani. Be warned though that you would most likely need to share a seat as the hawker centre is always packed.

#6: City Plaza
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City Plaza is home to local fast food outlet, Arnold's. Photo: Khalil Adis Consultancy.

City Plaza is the birthplace of Arnold’s which is famed for its fresh, succulent and well-marinated chicken. This fast food restaurant began its humble beginnings from a corner shop located on the second floor here and still continues to maintain its presence there for three decades. Even today, Arnold’s continue to be packed especially during breaking fast time.

Aside from that, there are a number of thrift boutique stores selling sandals, bags and fashionable clothes. City Plaza is also a popular hangout among Indonesian maids over the weekend as there are a number of remittance outlets here. 

Summary
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Paya Lebar Square's rejuvenation has seen a positive impact on residential property prices in the vicinity. Photo: Khalil Adis Consultancy.

​According to HDB’s first quarter of 2019 data, the median transacted price for 3- and 4-room HDB flats in Geylang was S$265,500 and S$518,000 respectively. In comparison, its fourth quarter of 2018 data showed that they were transacted at S$280,000 and S$480,000 respectively. This represents a price decline of 5.2 per cent for 3-room flats while 4-room flats have strengthened to 7.9 per cent. 

Meanwhile, according to the URA’s first quarter of 2019 data, the median transacted price for apartments/condominiums in the area was S$1,157.40 per sq ft. In comparison, its fourth quarter data of 2018 showed that they were transacted at S$1,137.32 per sq ft. This represents an increase of 1.8 per cent.

On the overall, the upcoming rejuvenation of Paya Lebar Central as outlined by the URA has had a positive spillover impact on residential properties here. Some of the completed projects in the area include Paya Lebar Square and Paya Lebar Quarter 1, 2 and 3 which are all connected via link bridges. Upcoming developments that are currently being constructed are Paya Lebar Quarter Mall, Paya Lebar Quarter and Park Place Residences at Paya Lebar Quarter.
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​The Draft Master Plan 2019 which was announced last week and  is fast taking shape to take Singapore ahead into a vibrant yet liveable city. 

By Khalil Adis
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View of the URA Draft Master Plan 2019 scaled model at the URA Centre. Photo: Khalil Adis Consultancy.

​A decentralisation strategy to bring jobs closer to homes in the next 10 to 15 years, here are the five growth areas to watch out for:

Woodlands Regional Centre:  Woodlands Central
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Scaled model of Woodlands Central which will be the hub for retail, food & beverage, office and childcare centre. Photo: Khalil Adis Consultancy.

Key highlights:
  • A regional business hub, with office and retail developments conveniently close to new homes
  • Opening of Thomson-East Coast Lines in 2019
  • Woods Square: Integrated office development with retail, F&B and a childcare centre, and direct connectivity to Woodlands MRT station
  • Woodlands Avenue 2: Future mixed-use development with residential, office and retail components seamlessly connected to upcoming Woodlands Thomson-East Coast Line MRT station

Woodlands Regional CentreWoodlands North Coast
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Scaled model of Woodlands North Coast which will be a gateway district to Malaysia. There is a plan for condominium, HDB and flexible industrial spaces here. Photo: Khalil Adis Consultancy.

Key highlights:
  • A gateway district linking Woodlands to Johor Bahru
  • Woodlands North to be an interchange station to RTS Link to Bukit Chagar
  • Flexible industrial spaces for knowledge-intensive and service-oriented activities alongside manufacturing operations.

Punggol Digital District
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Scaled model of the Punggol Digital District. It will be a hub for innovation with industry clusters such as cyber security, artificial intelligence, data analytics and Internet of things. It will also be a transportation hub linking Punggol Coast MRT station to Jurong Lake District and Changi by around 2030 via the Cross Island Line (CRL). Photo: Khalil Adis Consultancy.

Key highlights:
  • A new smart city by 2023
  • Housing technology firms involved in key growth fields as well as the new Singapore Institute of Technology Campus
  • Punggol Digital District will create around 28,000 jobs
  • New Punggol Coast MRT Station 
  • Enhanced connectivity via the Cross Island Line (CRL) which will link it to Jurong Lake District and Changi by around 2030

Paya Lebar Central
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Paya Lebar Central is a transportation hub linking the East West Line and the Circle Line. Graphics: URA.

Key highlights:
  • A bustling commercial centre, with a mix of office, retail, hotel and attractive public spaces
  • 500,000 sqm of commercial floor space
  • Commercial hub to cater to businesses that do not need to be located within the CBD

Jurong Lake District
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Jurong Lake District will be the second CBD in Singapore. Photo: Khalil Adis Consultancy.

Key highlights:
  • Jurong Lake District is the hub for commerce, retail, healthcare and tourism industries
  • Jurong East will be an interchange station to the North South MRT Line, East West MRT Line and the proposed Jurong Region MRT Line
  • Future Jurong Regional Line and High Speed Rail Terminus

Greater Southern Waterfront 
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A new waterfront district will take place linking Keppel Club to Pasir Panjang by 2030. Photo: Khalil Adis Consultancy.

Key highlights:
  • Spans across the southern coastline from Pasir Panjang to Marina East
  • Relocation of Tanjong Pagar Terminals and Pasir Panjang Terminals to Tuas
  • 1,000 ha of land will be freed up for development
  • Total area of the Greater Southern Waterfront will be about 2,000 ha linking Keppel  Club and Sentosa
  • New developments at Pasir Panjang Power District and the Keppel Club site in the next 5 to 10 years

Khalil Adis

An independent analysis from yours truly

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